20 YEARS OF FASHION EYEWEAR COLLABORATION

May 2016

Lagardère Active Group, the brand owner of the internationally renowned ELLE brand, and Charmant Group, the globally acknowledged Japanese eyewear company, are celebrating their 20th anniversary of a land-marking co-operation of the successful establishment of the ELLE eyewear brand. They also announce the early renewal of their global licensing partnership.

 

Charmant manufactures and distributes sunwear and optical frames worldwide. The ELLE Eyewear collection has been continuously developed in line with the values of the ELLE brand. Today ELLE Eyewear stands for a contemporary and modern product line that offers top quality and best value for money. The brand is designed for eyewear lovers with a positive can-do attitude and a smart approach to life.

 

Best of Paris - The collection is inspired by the Parisians’ lifestyle. Sensual and elegant, ELLE breathes lightness and conveys French chic. With Charmant Group being a pioneer in the research and development of new technologies in the optical industry, ELLE Eyewear uses state-of-the-art material. Recently, the portfolio has been extended to include lightweight TR90, PES and Ultem material, providing additional wearing comfort.

 

Seasonal style and trend colors - The comfortable and light frames are always available in seasonal trend colors and shapes. The inspiring ranges vary from simple to colorful to playful with a touch of elegance, reflecting seasonal fashion and styles.

 

“Charmant has been dedicated to establishing an individual brand entity for ELLE Eyewear and has successfully made it unique in the market. We are very pleased to continue our long and fruitful partnership and are looking forward to our future collaboration”, says Masao Miyachi, President and CEO of Charmant Group. “ELLE stands for urban chic and feel”, adds Fabrice A. Plaquevent, Chairman & CEO of Lagardère Active Enterprises. “During our 20 years of working together, Charmant has epitomized this idea perfectly in the ELLE Eyewear brand.”

 

ELLE Eyewear is available at major optical stores and selected retail points throughout the world.

 

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For high-res pictures, please click on this link:

https://picasaweb.google.com/100484491663015499656/ELLE20thAnniversaryApril2016?authuser=0&authkey=Gv1sRgCLzL37-t3-vl9AE&feat=directlink

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